Homeowners Ready to Remodel, Sent Straight to You. Only Pay for the Ones That Qualify.
We run the ads, screen every homeowner for project, budget and timeline, and hand you the ones who are ready to get a quote. No retainer. No contract.
Watch: how pay-per-qualified-lead works for remodelers
20–30 minutes. No contracts on the call, no pressure.
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Your information is never shared. We work with one remodeler per service area.
You Can Build Anything. You Just Need More Homeowners Ready to Start.
Your crews do great work, and once you're in the kitchen with a homeowner, you usually win the job. The hard part is getting enough of the right homeowners to call.
- Referrals are feast or famine. One month you're booked out, the next your crew is waiting on work.
- Lead sites sell the same homeowner to four other contractors, so you're racing on price before you've even called.
- Agencies charged you a retainer every month whether the phone rang or not.
- You've driven out to quote a $40K kitchen for someone with a $5K budget who was "just getting ideas."
- You know you could add another crew if the pipeline were steady.
The problem isn't your work. It's that you're paying for attention instead of paying for homeowners who are actually ready to remodel.
Qualified Remodeling Leads in 3 Steps
You call, quote and close. We handle everything before that.
We Find Homeowners Planning a Remodel
We run paid ads in your service area aimed at homeowners actively planning kitchen, bath and renovation projects, not just browsing photos.
We Screen Every Single Lead
Each homeowner is checked against your criteria: the project type you do, the budget range you want, a real timeline, and an address in your area.
You Call, Quote and Close
Qualified leads land with you ready for a conversation. You only pay for the ones that meet the criteria we agreed on.
What "Qualified" Actually Means
You set the bar with us before launch. If a lead doesn't clear it, you don't pay for it. Simple as that.
- Owns the homeHomeowners only, so you're talking to the decision maker.
- Inside your service areaNo driving two hours for one estimate.
- Wants a project you doKitchens, baths, basements, additions — whatever you choose.
- Has a real budgetWithin the range you tell us is worth your time.
- Ready on a real timelinePlanning to start soon, not "someday."
- Real contact detailsA working phone number and email, verified.
Only Pay for Leads That Qualify.
No retainer, no long-term contract, no paying for clicks or "impressions." If a lead doesn't meet the criteria we agreed on, you don't pay for it. The risk is on us.
How Nova Leads Compares
| Nova Leads | Shared lead sites | Retainer agencies | |
|---|---|---|---|
| What you pay for | Qualified leads only | Every lead, good or bad | A monthly fee, results or not |
| Lead sold to competitors? | No, yours alone | Often 3–5 contractors | Usually not |
| Screened for budget & timeline | Yes, every lead | Rarely | Sometimes |
| Retainer or contract | None | Varies | Retainer + contract |
| Built for remodelers | Yes, only remodelers | Every trade | Any business |
Questions, Answered
How is this different from Angi, HomeAdvisor or Thumbtack?
Those sites sell the same homeowner to several contractors, and you pay whether the lead is any good or not. Our leads come from ads we run just for you, they're screened against your criteria, and you only pay for the ones that qualify.
What happens if a lead isn't qualified?
You don't pay for it. Before launch we agree on exactly what a qualified lead is for your business: project type, budget range, timeline and service area. Anything that falls outside that isn't billed.
How much does each lead cost?
It depends on your market and the projects you want. A kitchen remodel lead in a big metro costs more than a bathroom refresh in a small town. On the call we'll give you a real number for your area before you commit to anything.
Do I have to sign a contract?
No. There's no retainer and no long-term contract. You keep working with us because the leads are good, not because you're locked in.
How fast can we go live?
Once we've agreed on your criteria and service area, most campaigns are live within [X days]. We'll give you an exact timeline on the call.
What kinds of remodeling projects do you cover?
Kitchens, bathrooms, basements, additions, whole-home renovations and more. We focus the ads on the projects you actually want, so you're not flooded with small repair jobs.
Why only remodelers?
Because specializing works. Our ads, targeting and screening questions are built around how homeowners plan a remodel, which is why the leads show up ready to talk about a real project.
Your Competitors Are Quoting the Kitchens You Should Be Building.
Book a free strategy call and find out how many qualified remodeling leads your service area can produce, and what they'd cost. One remodeler per area, so check yours before someone else does.
20–30 minutes. No contracts, no pressure.